Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your best business asset. There the specific misconception that registering a company, purchasing the domain names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise as to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights the following the company trademark for your specific goods and services, both in the offline and online environments; affording the business the ability to stop others from together with your brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of your business’ offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that the organization produces is correctly classified into one of the 45 separate categories in existence.
It is important to highlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect vehicles and business conception within australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark objection online reply filing India application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the most of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval to be the exclusive user for this specified trademark for all the different goods and services inked under the application.